EMERGING PHOTOGRAPHERS

Right Moves: Getting to The Next Level

Myrna Kresh



Myrna Kresh, has 30 years of experience working with emerging and established photographers. Formerly the Executive Director of the Advertising Photographers of New York, Myrna energized and expanded APNY’s Assistant and Emerging Photographer Programs and has a profound understanding of  what it really takes to make it as a pro. Myrna is an industry insider, producing and representing visual artists, in their commercial and personal projects.

Dear Right Moves,

How can I get a job with a photographer I admire? I have zero connections. I am completely depressed that I’m working for second-rate talents who can teach me nothing. I’ve got to break into a good studio. How do I do it?   

Stuck on the Second Strata, Antioch, Illinois

Dear Second Strata,

First: become a member of APA. Become part of a group that can give you entry into your work network.

Second: study a photographer’s style and work that you do admire. Sell yourself as if you were a brand. 

Don’t stalk him but an occasional call to his studio to volunteer for a day or so as an extra pair of hands might work. Sometimes working for free for a SHORT PERIOD is the best path to a paying job.  

Third: take another look at friends, teachers, advisers and  assistants who are working for photographers you admire.  

Seek out those of us who’ve been around for awhile –we just may be able to give you a little direction.  Just as it’s time for you to need us, it’s time for us to give back. It’s funny how it works that way.

To submit your advice questions to Right Moves, send an email to myrna@myrnak.com.

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