Buyer of $3.3 Million Gursky Launches Artist Prize
When a print of Andreas Gursky’s “99 Cent II” diptych sold at a Sotheby’s auction for $3.3 million in March 2007, it set a new record as the most expensive photo ever sold. The buyer’s name, however, wasn’t announced.
This week’s New Yorker identifies him as Victor Pinchuk. Pinchuk has been called the richest man in the Ukraine, ranked number 246 on Forbes’ list of billionaires, and is believed to be worth about $2.6 billion.
What does he do with all that money? He's collected works by Damien Hirst and Jeff Koons; founded the PinchukArtCentre, a private museum in Kiev; and just launched a new $100,000 prize for artists under the age of 35.
All artists—no matter what medium they work in—who are under 35 may apply through the Prize’s web site. A panel of 100 curators, teachers, artists and critics will also be asked to make nominations.
After an initial screening by a selection committee, a short list of 20 artists will be exhibited at the PinchukArtCentre. The winner of the $100,000 prize and five special prize winners will be announced in April.
The New Yorker says Pinchuk is determined to establish Kiev as a “cultural hub.” He will not be on the Prize's selection committee, but he has decided that the short list must include the winner of a prize that he has established for Ukrainian artists. “Let’s just say that from the beginning I wanted to give some privilege to Ukraine,” he said.











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